movieposteroftheday:

1969 70mm re-launch poster for 2001: A SPACE ODYSSEY (Stanley Kubrick, USA/UK, 1968)

Art Director: Mike Kaplan

Poster source: Heritage Auctions

“When MGM decided to re-launch the 70mm prints of Stanley Kubrick’s 2001: A Space Odyssey into New York theatres, the studio decided to revamp the ad campaign as well. The film had been in continuous release since April 1968 and due to that popularity, the studio decided it was time to refresh the ads. The two new posters that were created capitalized on the film’s surreal ending and the news that young people were flocking to the film. The tag line, “The Ultimate Trip” was used and the posters were distributed in a campaign in New York City where the posters were “wilded” onto walls, fences, and construction sight barricades.” –Heritage Auctions

“The Star Child image was selected by Kaplan to re-launch Stanley Kubrick’s masterpiece in its full 70mm technical presentation, the format in which the film was meant to be experienced by new and returning audiences. Kubrick had placed an embargo on using the Star Child in any publicity so its appearance in print and poster a year after 2001’s premiere was startling, conveying an immediate human dimension to his epic vision. The unprecedented re-launch was enormously successful, and with THE ULTIMATE TRIP slogan, cemented its recognition as a cultural phenomenon.” –Mike Kaplan, The Movie Posters

Happy Birthday Stanley Kubrick, born July 26, 1928